DERMAKOR CI Design Manual / Management Regulations
This manual has been created to systematically and consistently manage and maintain the image of DERMAKOR CI for effective utilization. Therefore, please adhere to the following points for efficient management and continuous image establishment.
Do not arbitrarily modify the contents presented in this manual. Only borrow the necessary parts when creating/ordering and ensure their return afterward.
Various proportional regulations provided in this manual may be appropriately applied based on the diversity of the medium. However, the fundamental concepts of proportion regulations for basic elements and utilization presented in each section of the manual must be strictly adhered to.
While this manual may be subject to modifications and enhancements in design based on market conditions, trends, media and materials, and changes in applied technology, such changes must be discussed and decided upon in consultation with the responsible department when necessary.
When reproducing, such as in printing, use manuscript data for damage prevention, and the production should be carried out using a computer data-based output method.
DERMAKOR of Design Promotion Corporate Identity Design Manual
심벌마크
| Symbol Mark
The Symbol mark is a core element of CI and is a representative symbol that is at the core of all visual communications that express DERMAKOR's image internally and externally.
The symbol mark must be used accurately so that there is no distortion of deformation of the image in accordance with the applicable regulations for each item specified in the manual.
(To prevent deformation when using, be sure to reproduce the recorded data in direct proportion.)
DERMAKOR of Design Promotion Corporate Identity Design Manual
디자인컨셉
| Design Concept
Design for Cosmetics and medical Business Company
Dermakor who leads in dermatological science and guiding the beliefs and innovation of a South Korean cosmetic company
The logo design is a combination of a symbol mark and wordmakr
A design that express the symbolism of the promoting Korea's high-quality products to the world and isualizes DERMAKOR through the organic flow of curves.
Gold is used as a point color to emphasize the ‘D’ of Dermakor and to express Dermakor’s passionate management mindset as it grows into a global company.
DERMAKOR of Design Promotion Corporate Identity Design Manual
최소공간규정/최소규격
| Space lsolation / Minimum Size
To enhance Dermakor's visual recognizability and readability, it is essential to maintain the top, bottom, left , and right margins according tothe followingstandards.
The wordmark should not be used with a width less than 10mm.
(To prevent deformation during use, be sure to reproduce and use the contained data in direct proportion.)
DERMAKOR of Design Promotion Corporate Identity Design Manual
전용색상
| Primary Color Palette
Since the logo is an element that plays an important role in conveying images through print media, it is used and managed by maintaining accurate color, brightness, saturation, etc.The colors must comply with printing color regulations based on proportions of the 4 primary colors.
Additionally, gold and silver color were designated for a variety of uses. In particular, brightness and saturation may vary depending on the medium of representation. it is essential to compare and use the color samples attached to the reproduction materials to obtain the best standard colors.
(To prevent deformation during use, be sure to reproduce and use the contained data in direct proportion.)
DERMAKOR of Design Promotion Corporate Identity Design Manual
로고의 색상활용규정_1
| Logo Color System
The principle is to use the DERMAKOR logo on a white background.
The logo's primary color is Full Color, but depending on the characteristics of the application medium, refer to monochrome usage examples and use them accordingly.
(To prevent deformation during use, be sure to reproduce and use the contained data in direct proportion.)
DERMAKOR of Design Promotion Corporate Identity Design Manual
로고의 색상활용규정_2
| Logo Color System
The principle is to use the DERMAKOR logo on a white background.
The logo's primary color is Full Color, but depending on the characteristics of the application medium, refer to monochrome usage examples and use them accordingly.
(To prevent deformation during use, be sure to reproduce and use the contained data in direct proportion.) (When using the logo on backgrounds other than the designated color, consider the visibility and color combination of your logo .)
DERMAKOR of Design Promotion Corporate Identity Design Manual
로고의 색상활용규정_3
| Logo Color System
The principle is to use the DERMAKOR logo on a white background.
The logo's primary color is Full Color, but depending on the characteristics of the application medium, refer to monochrome usage examples and use them accordingly.
(To prevent deformation during use, be sure to reproduce and use the contained data in direct proportion.) (When using the logo on backgrounds other than the designated color, consider the visibility and color combination of your logo.)
